Prologue
'sous le manteau' is a French expression that appears in the 17th century in the world of literature, to designate prohibited works or objects circulated in secret, ‘under the coat’, because of their licentious or controversial character.
The coat is a metaphor for hidden.
CHAPTER I - BRAND EXPERIENCE
Reconnect with the original power of perfume...
At a time when perfume came from the secrecy of the temples and gods, there were potions with magic alliances, conducive to arousing enthusiasm and passion.
Over the centuries, these recipes have been passed on by stealth, 'under the coat'. Grimoires of alchemists, magicians, abbeys, and pharmacies have kept their traces. One of these precious books crossed paths with Olivia Bransbourg and gave birth to Slm in 2016.
Her desire? Revive the spell of these essences.
... with a contemporary sensibility
These recipes have been revisited by the famous perfumer Nathalie Feisthauer to match our contemporary sensibilities. Slm perfume recipes become new chapters in the story of our emotions and our metamorphoses. These 6 elixirs are so many invitations to enchanting dreams and the celebration of exquisite moments.
A story of inspired women
Olivia Bransbourg
Founder and Artistic Director
After studying art history and collaborating with several museums, galleries and artists in Europe, she launched the magazine ICONOfly in 2006, followed in 2009 by her first perfume brand Attache-Moi. From 2012 to 2015, she directed the creation studio of the New York branch of Takasago.
Nathalie Feisthauer
Perfumeur
A graduate of the prestigious Roure School, she worked for nearly thirty years for the biggest groups in the industry (Givaudan, Symrise) before becoming independent in 2014. Her portfolio includes creations such as Eau des Merveilles (Hermès), Putain des Palaces (ELDO) or even Pelargonium (Aedes de Venustas). His work has been rewarded by several FIFI from the Fragrance Foundation.
International development with affinity partners
Industry Recognition
Winner Newcomer Award
Fragrance Foundation UK
Finalist Indie Award
Fragrance Foundation USA
CHAPTER II - CUSTOMER EXPERIENCE / RITUAL
A unique initiation experience : discovering the elixirs
French Heritage Society, New York, 2019
A tailor-made polysensory experience. 3 entry keys according to customer sensitivity to create an intimate link:
-
Entry through a profiling quiz
-
Entry by color
-
Entry by name and suggested universe
The olfactory sense will confirm the choice of elixir after this polysensual interaction.
Entry key #1 : profiling quiz
The Slm quiz allows a personalized recommendation according to the sensitivity and tastes of each client. It can be favored on the POS in case of heavy traffic thanks to a QR Code. The quiz can also be hosted on the distributor's website to guide the choice of elixir online.
7 fun questions in less than a minute
Entry key #2 : the color
Each color is a vibration. Each client activates the connection with this energy by seeing and touching the bottle.
Fuschia: Elevation
Blue: Fluidity
Yellow: Joy
Grey: Revelation
Red: Energy
Green: Appeasement
Entry key #3 : the name and its potential for imaginary projection
Each name is evocative of a universe, a story, a charm in which each client can project his/her imagination.
poudre impériale n°1
Raise your thoughts and your power
fontaine royale n°2
Take your steps in a French garden and its gushing fountains
cuir d'orient n°3
Explore a desert with an infinite horizon
essence du sérail n°4
Relax in the courtyard of an oriental palace
vapeurs diablotines n°5
Play magnetic attraction
odisiaque n° 6
Calm down in the contemplation of the eternal movement of the waves